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A fascination with vehicles was birthed when Julian Meagher at aged eleven would ride around on his bike searching for tucked-away super cars in local underground car parks. Riding 3 stories down and peeking under dust covers while marvelling at the shiny badges, forms and gorgeous paint finishes of the Countach, Muira and Dino. Discovering these thoroughbreds at a young age was integral to the growth of his obsession. 30 years on, Meagher now an award winning industrial designer and label owner harks back to those years of wonder by creating a line of timeless art-toys.
 
With decades of studying automotive styling cues and figuring out how cars are put together, Meagher hones his research into a coherent series of vehicles. Classics, Midi's, Mini's and Mavericks are an eclectic mix of Art, Fashion, Traditional Product Design, Modernism and of course Car Styling.
 
Meagher’s long term collaborator, Cameron Treeby, an established industrial designer in his own right, has meticulously production engineered the entire line. The continued meeting of minds has allowed the creative direction of the label to venture further. Treeby works from our London office while Meagher works from his studio just outside Cape Town.


playforever products
bruno racing
Straight from the race track to your kids room. The racing spirit lives...
enzo motorbike
Whether stationary or propelled by the arm of a five year old, the Enzo...
mimmo airplane
With Mimmo, the sky is the limit!... Let your imagination run wild while...
midi bonnie
Here goes Bonnie! A modern version of the mid 20th century race cars. Build...
midi buck
Dimensions: Length 215mm x Width 120mm x Height 105mmMaterials: ABS...
midi clyde
Embracing the era of 1950s rockabilly chic, Clyde is modern twist on the...
speedy le mans
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking...
maverick thunderlane
Straight out of 1960s New York, our Maverick Thunderlane cars are a bold...
maverick heat
Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation...
verve malibu
On your marks… get set… go! You can almost hear the roar of the engine...
verve viglietta
Speeding through the hills of Tuscany, warm breeze on the open roads lined...
rufus
Introducing Rufus, the coolest canine-driven racing car we have ever seen! The...
mini luft
The Luft Mini are one of Playforever`s newestcreations. A two-seater sports...
velocita
The Velocita collection by Playforever was inspired bythe F1 scene of the...
lorentino
Loretino racing car - a cute and playful scaled-downversion of its big...
Leadbelly
Leadbelly is an homage to the muscle car, brutallysimple, minimalist lines,...
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